Welcome to The Wild Horse Club's first-ever diary entry. I am Caroline and I have been working on this brand idea for a while now. The last year in lockdown has given me the greatest gift of time. I have reflected on life and looked back over my career. In doing this I have started to work on a venture which I have always wanted to do.
The Wild Horse Club is a very personal brand for me, its fashion, it's a bit rock n roll, it very London, but it features nothing but horses which I connected with during the early part of my life. A sort of Pony Club Girl grows up into an urban rock n roll chick type vibe.
This is not a brand for equestrians, I have no interest in making jodhpurs or riding boots, this is a very urban place. I have plans for making everything from collectable resin horses to leather jackets to jewellery, bookends and even lighting. Horses will be at the heart of everything I do. My obsession with capturing the free spirit of wild horses and horsewomen will be the driving force behind every design.
This brand is an adventure. Right now I am at the beginning brimming full with ideas so excited about where I am going to take this. This will be an actual club, I have so many ideas for the direction in which I am wanting to do this. Sign up to the mailing list, drop me a DM to say hi and come and join me for this wild ride,